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IMPORTANCE OF SEO IN DIGITAL MARKETING

With most businesses having their own websites or eCommerce portals online, there has been a tremendous increase in the requirement of digital marketing . Gone are the days of door-to-door sales, flyers, and Yellow pages. With over 13 billion searches every month, it is true that people are searching for the products or services that you are offering. And to find that audience, you need to be on the first couple of pages on most of the search engines which can only be done with pay per click advertising, using social media channels, and ensuring that your website brings in quality traffic for the business and brand. Need for SEO And that is why having a proper and professional search engine optimized advertising campaign is essential. However, the fact is that SEO is a buzzword for internet marketing but you need to have the right professionals that actually understand the nuances of SEO to implement and execute the strategies, to have the results you need. Getting higher S...

6 SMM STRATEGIES TO CONSIDER FOR 2020

As of this year (2015), American social media platforms have surpassed Google and e-mail as the number one daily activity that businesses and individuals participate in. According to the online magazine “Fast Company” , social media marketing strategies are the primary promotion tools being used by 93% of all internet marketers Fresno CA today. Obviously, SMM is the next big thing, but it is only getting bigger. 6 SMM Strategies to Consider for 2020 The Social Media Landscape Today’s social media landscape is very unsettled thanks in part to the drastic changes that Google has made to their business model. Google+ is the newer platform that promises to take us beyond the current social media networks we are accustomed to. From a hardware standpoint, we are in the early stages of seeing the shift from interaction that is more anchored in nature to mobile-friendly interaction. Current statistics show that the use of mobile devices will exceed ...

GET ON 1ST PAGE & KILL THE COMPETITION WITH PPC

How to get on First Page fast and Kill the Competition with PPC Most successful internet marketers and online entrepreneurs will tell how important it is to land on the first page of the SERP’s (Search Engine Results Pages). Typically, individuals who are looking for specific information or shopping for a particular product or service will rarely look past that first page. Not only that, but they scan through a page rather than reading through it line by line. There are plenty of search marketing methods that you can employ, but if you really want to kill the competition, use PPC or pay-per-click advertising . It’s all about Headlines Ever heard of “choice fatigue?” Choice fatigue occurs when your headlines look exactly like your competitors that are listed on the same results page. Headlines that are too similar won’t earn any clicks. Of all the practices used 5 to 10 years ago, this used to be one of the more innovative – not anymore? ...

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